For designers, developers and agencies

Kaho Likho brand kit

Logos, colours and fonts for Kaho Likho. Please use these files as they are.

Download everything (ZIP, 1.8 MB)

Logos

SVG files are vector: use them for print and anywhere they are supported. PNGs are transparent unless noted.

Lockup

Emblem, wordmark and Hindi tagline. The SVG and PNGs come on the brand lavender, or transparent.

SVG PNG 600 PNG 1024 PNG 2400

Lockup, on a dark background

Use the lavender version, as a plate, on dark or photo backgrounds.

SVG PNG 600 PNG 1024 PNG 2400

Emblem

The ring on its own. App icon, avatars, small spaces. The PNGs come on lavender; there is also a transparent 1024 px version.

SVG PNG 64 PNG 128 PNG 256 PNG 512 PNG 1024 PNG 2048 Transparent PNG 1024

Wordmark and tagline

"Kaho Likho" with "कहते जाओ, लिखता जाए". Next to the emblem in banners.

SVG PNG 1200

There is no reversed version yet. On dark or photo backgrounds, place the logo on a lavender or white plate, as shown.

Colours

Blue 700 (primary)#1554AFButtons, links, headings, status bar

Blue 800#1453AAPressed state

Orange 500 (accent)#F48305Ring, highlights, fills, icons. Never text on light backgrounds

Orange 700 (text)#B35700Orange text on white, e.g. eyebrows and badges

Tagline brown-orange#B26229Only inside the artwork

Lavender (background)#ECEBFDPage, app and icon background

White#FFFFFFCards, the halo

Ink#1D1B2EBody text. Orange #F48305 on Ink is the dark-mode accent

Typography

Poppins

SemiBold 600 and Bold 700 for headings; Regular 400 and Medium 500 for body text. The closest match to the wordmark, and it covers Devanagari, so Hindi UI text matches the tagline. The wordmark itself is artwork, not a font.

Poppins on Google Fonts

Noto Sans

Matching weights. Other Indian scripts.

Noto Sans on Google Fonts

In the ZIP, fonts/ has these files: Poppins Medium, SemiBold and Bold (TTF), with the SIL Open Font License. Get Regular, Noto Sans and any other weight from Google Fonts. All are free to use, including commercially.

App, store and web assets

Usage rules

Use the files as they are. Never recolour, outline, rotate or stretch the mark, and never separate the pen from the waveform.
The wordmark is artwork. Don't retype "Kaho Likho" in a font and use it as the logo.
Clear space: at least the ring's stroke width on every side of the emblem.
Minimum size: emblem 48 px. At 32 px and below (favicons) detail is lost, so use the ready-made favicon files.
Backgrounds: lavender #ECEBFD or white. On dark or photo backgrounds, put the logo on a lavender or white plate.
Orange #F48305 is never for text on light backgrounds; use #B35700 for orange text.

Kaho Likho is a brand of Next Gen Payment Wallet India Private Limited. The company's own kit is at nextgenpaymentwalletindia.com.

Questions about the brand, or need a file in another format? Write to support@kaholikho.com.