Kaho Likho brand kit
====================

Logos, colours and fonts for Kaho Likho. Please use these files as they are.
Online version: https://kaholikho.com/brand.html

FOLDERS
  app/     app icons, adaptive icon, splash and notification icons
  fonts/   font files and their SIL Open Font License
  logo/    logo PNGs in several sizes
  social/  social profile avatars and banners
  store/   App Store and Google Play graphics
  svg/     vector logos (use these for print and wherever SVG works)
  web/     favicons, touch icons and the Open Graph image
  kaho-likho-kit-preview.png  overview of the kit

COLOURS
  #1554AF  Blue 700 (primary): Buttons, links, headings, status bar
  #1453AA  Blue 800: Pressed state
  #F48305  Orange 500 (accent): Ring, highlights, fills, icons. Never text on light backgrounds
  #B35700  Orange 700 (text): Orange text on white, e.g. eyebrows and badges
  #B26229  Tagline brown-orange: Only inside the artwork
  #ECEBFD  Lavender (background): Page, app and icon background
  #FFFFFF  White: Cards, the halo
  #1D1B2E  Ink: Body text. Orange #F48305 on Ink is the dark-mode accent

FONTS
  Poppins: SemiBold 600 and Bold 700 for headings; Regular 400 and Medium 500 for body text. The closest match to the wordmark, and it covers Devanagari, so Hindi UI text matches the tagline. The wordmark itself is artwork, not a font.  https://fonts.google.com/specimen/Poppins
  Noto Sans: Matching weights. Other Indian scripts.  https://fonts.google.com/noto
  Included: Poppins Medium, SemiBold and Bold (TTF), with the SIL Open Font License. Get Regular, Noto Sans and any other weight from Google Fonts.

USAGE RULES
  - Use the files as they are. Never recolour, outline, rotate or stretch the mark, and never separate the pen from the waveform.
  - The wordmark is artwork. Don't retype "Kaho Likho" in a font and use it as the logo.
  - Clear space: at least the ring's stroke width on every side of the emblem.
  - Minimum size: emblem 48 px. At 32 px and below (favicons) detail is lost, so use the ready-made favicon files.
  - Backgrounds: lavender #ECEBFD or white. On dark or photo backgrounds, put the logo on a lavender or white plate.
  - Orange #F48305 is never for text on light backgrounds; use #B35700 for orange text.

Questions: support@kaholikho.com
